AI's Impact: Half of LinkedIn Posts Are No Longer Authentic
Due to AI, Most of the LinkedIn posts are AI generated. The Dead Internet Theory is here and here to stay for long....
Since the introduction of ChatGPT, there has been a noticeable surge in AI-generated content on LinkedIn.
In October 2024, more than half of the long-form posts on the platform were likely produced by AI. Additionally, the average length of posts has also seen a significant increase since ChatGPT’s launch.
While LinkedIn may not appeal to everyone—especially those who are turned off by its corporate feel—it remains one of the top platforms for business networking and acquiring clients.
However, things are starting to look a little unsettling. Research from Jonathan Gillham at Originality AI revealed that more than 50% of LinkedIn’s long-form posts are now AI-generated.
To understand the trend, Originality AI examined 8,795 LinkedIn long-form posts (over 100 words) from the past four years using their AI detection tool.
The results were predictable, especially after ChatGPT’s release in December 2022. Between January and February 2023, the number of AI-generated posts shot up by an incredible 189%. By December 2024, over half (58%) of LinkedIn's long-form content was likely written by AI.
It’s not just about the volume of posts either. The length of posts has increased by 107% on average since ChatGPT’s debut.
AI’s influence doesn’t stop at posts. It's also infiltrating comments, contributing to a growing sense that LinkedIn is becoming more like a SocialAI platform, where bots interact with each other.
Many users aren't keeping it a secret either. For instance, Ruben Hassid, the founder of EasyGen (an AI tool for LinkedIn), openly shares his success:
“I built it as my personal AI, my own ghostwriter. In two years, I grew from 8,000 to 400,000 followers.”
His tool alone has 27,000 users, with other competitors like Taplio also thriving in this space.
Whether this is a positive advancement or an unsettling glimpse into the future, one thing is clear: the “Dead Internet Theory” is unfolding before our eyes.